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On May, 2013 year, Autobase President of Mr Xu invited by Global Sources to attend Global Managers' BBS, BBS Major Issues is the road and direction of Made-in-China.
This invited guests include Fundamental Building Materials Industry, Energy-saving high-technology and Basic Manufacturing Industry, After Service Automobile Manufacturing Industry, etc. The following is the topic shared by Autobase President with the Chinese manufacturing .
Global Market Analysis
1. Today global decline, especially the economic malaise in Europe, effected the fundamental market consumption . Especially for the influence of the fundamental manufacturing is very obvious.
2. The large market environment affects the final demand directly , especially demand for low-end products decreased significantly, extend the market demand and update cycle.
Chinese Manufacturing difficult and the Present Situation
1. Diffuclt 1, Financial difficult. Financial has always been Chinese small and medium-sized enterprise development difficulties, Because most Chinese companies creat in the original accumulation
2. Diffuclt 2: Development difficulty. Mainly embodied in the product and market not clear positioning, without independent intellectual property rights, it is very small in global same industry advanced intellectual property rights., it effect development extremly.
3. Diffuclt 3, lack of brand consciousness serious , lack of brand culture consciousness. Due to the lack of money in initial stage of pioneering, it result most of enterprise pursuit of short-term interests, which made the products and service without longer life cycle. It result not logner.
1. In the manufacturing field, most take lower end products dominant, lack of brand consciousness serious, Particularly in the field of light industry and mechanical and electrical equipment .
2. Non-famous brand
3. lack of brand consciousness , Many business owners are in pursuit of short term rapid development pattern, More don't pay attention to the development of independent intellectual property rights and thinking
Above factors result these companies in mainland China are hard to survive, how about going out?
Now export business
1. Have obviouse competitive advantage global same industry and own strong stduty spirit.
2. These companies development trend forward higher market and awareness of development more strong.
3. Active learning and using for reference the idea of the world's top technology and relatively accurately position
4. Put his company culture delevepment as first important thing to plan and build, take the brand as company life.
5. Active set up global platform technology and management team construction and long-term planning in the future
Present difficulties for export enterprises
2.Brand accurate positioning in the industry
3.Exact comprehension for the future market, foresight ability of judgment, and solution.
4.The deviation and lag of global market distribution.
5.Developing countries and the third world countries composed the main marker resource, it is difficult to explore market share from the developed countries.
6.Intellectual property is embodied the core competitiveness of enterprises
1.Abandon the exploring and manufacturing of the low-end products
2.Develop a potent way to gather market information and a international leading research team instead a sale team
3.Have the ability to look forward. Long-term planning is the root for enterprises development
4.The domestic famous brands should be known in the whole world
5.Make the “made in china” more significant, not a word for lower price. We should make the world known that “made in China” not win the marker by low price but the high quality and the service
6.Manufacturing enterprises should be fast developed into the service enterprises and find a clear direction.
7.The early stage for product exploring is the root for enterprises to development
8.Cultivating and building the brand should come first, and the profit comes second.Only in this way the company can have a better future.
9.A successful enterprises should not only pursuit large form, but be a strong brand in world.